Oregon football debuts tickets with scratch & sniff feature

Running back Byron Marshall of the Oregon Ducks.

Steve Dykes/Getty Images

The Oregon Ducks new football season tickets will smell like Carl’s Jr.s’ burgers and toasted buns. 

Only the ticket-holder will have to scratch the burger joint’s logo on the ticket first, because that is the nature of a scratch ‘n sniff device.

The Oregon Ducks Twitter account highlights several ticketing innovations it has adopted over the years.

This one is the most comical and probably the most business savvy, considering the bonus it will probably produce for concession sales. 

[H/T Next Impulse]