Anthony Davis Fans “Browing Up” In Support of Most Improved Player Campaign

James Harden imitated it during Foot Locker’s recent NBA All Star television spot. Boost Mobile actually gave it a voice back in a May 2013 advertisement. President Barack Obama has even mentioned it whiles speaking about Team USA’s Olympic gold medal in basketball.

Now, hundreds of fans of New Orleans Pelicans forward Anthony Davis are donning unibrows and swarming to social media in support of Davis’ "Bigger, Better, Brower" campaign. The brainchild of the Pelicans’ public relations staff touts Davis achievements this season and his bid for Most Improved Player in the NBA.  

Fans can go to the website and print out their own unibrow, then tweet pictures of themselves rocking it – or their children or pets – with the hashtag #biggerbetterbrower.

So far cocker spaniels, babies and local New Orleans celebrities are all "browing up" and getting in on the action.