National Football League

Super Bowl commercials: Best ads from the second quarter

Published Feb. 5, 2017 11:30 p.m. ET

Zack Pierce

It's finally here: The moment you've been waiting for all season. The return of Super Bowl commercials. We'll be keeping a running list of all the most notable spots from Sunday's game right here. If you missed any or want to see them again, just check in right here.

FIRST QUARTER | SECOND QUARTER | THIRD QUARTER | FOURTH QUARTER | ALL VIDEOS

T-Mobile: Celebration Expert

Justin Bieber joins forces with the mobile phone company to walk you through the history of celebrations, starting with Caveman Gronk inventing the high five.

Sprint: Faking Death

"Well, kids, daddy's dead," cheerily declares the star of this ad after pushing his car off a cliff. Enter the Sprint Guy — formerly the Verizon Guy — to inform him it need not be so complicated to change providers.

Bai: Timberlake and Walken

Christopher Walken reading N'Sync lyrics and Justin Timberlake giving him eyes about it was a perfect recipe.

Pistachios: Treadmill Elephant

We'd seen this one before the Super Bowl, but nevertheless ... a funny offering from a company that rarely disappoints.

WeatherTech: Mission Impossible

You might think WeatherTech protects your car simply by providing added durability for tough conditions. But you would be wrong. Super-powered, Mission Impossible-style secret agents are to thank.

Febreze: Halftime Bathroom Break

An appropriate point of entry for the air freshener.

Coca-Cola: Love Story

Coke loves food. Food loves Coke. Happily ever after.

Alfa Romeo: Ride Dragons

A pretty intoxicating mix for anyone who likes rocket engines and ballet dancers.

Michelob Ultra: Cheers

The Cheers theme music plays over a montage of folks sweating their tails off. Once they've completed their workouts, it's time to crack beers.

SquareSpace: John Malkovich

John Malkovich continues the quest to get control of his cherished domain name — johnmalkovich.com.

TurboTax: Humpty Dumpty

Can Humpty Dumpty write off his medical expenses on his taxes? In this case, yes.

Wendy's: Frozen Beef

Did you know they thaw out frozen beef with hair dryers? But not at Wendy's.

Honda: Yearbook Photos

A pretty cool little collection of celebrities talking out of the images of their childhood yearbook photos to remind you that even you, big a dork as you were back then, can still be great.

Lexus: Poetry

I'd definitely do a dance like that if I could afford a Lexus.

Tide: Terry Bradshaw

FOX's own Terry Bradshaw goes on quite the odyssey before Tide comes to save the day.

Buick: Kid Cam

After a sharp car pulls into the parking lot at a pee wee football game, a dad in the crowd says, "If that's a Buick, then my kid's Cam Newton." Guess what happens.

84 Lumber: The Journey

Another ad that speaks to current affairs, this powerful immigration-themed spot from 84 Lumber urges you to go on to their website to see the conclusion.

FIRST QUARTER | SECOND QUARTER | THIRD QUARTER | FOURTH QUARTER | ALL VIDEOS