Colts PR staff wins PFWA’s Pete Rozelle Award

The response of the Colts PR staff to Andrew Luck's surprise retirement announcement last August was cited as an example of its support of local and national media.
AP/Copyright The Associated Press. All rights reserved.

The Indianapolis Colts public relations staff has won the Pete Rozelle Award from the Professional Football Writers of America for its work with both local and national media.

The Colts public relations staff of Steve Campbell, Matt Conti, Christian Edwards, Pamela Humphrey and interns Hayden Clark and Kaila Lewis won the 31st Rozelle Award. The Colts public relations staff also won this award in 1996.

They were nominated for how they helped both local and national media get access, especially with the unexpected retirement of quarterback Andrew Luck before the season.

“The news broke in the second half of a preseason game the night before the presser was originally scheduled,” said Mike Wells, the Indianapolis PFWA chapter vice president.

“But just like the demeanor of general manager Chris Ballard and coach Frank Reich, the Colts PR staff didn’t get rattled. They put together a press conference that night at Lucas Oil Stadium that featured Luck, Reich, Ballard and owner Jim Irsay. It ran so smoothly that you would have thought it was scheduled for that night.”

Other nominees for the Rozelle Award were the Baltimore Ravens, Denver Broncos, New England Patriots and Pittsburgh Steelers.

Colts general manager Chris Ballard also won the Jack Horrigan Award from the PFWA for his cooperation with the media.