National Football League

Best Super Bowl commercials of 2024

Updated Feb. 11, 2024 9:16 p.m. ET

While fans tune in to watch what's going to happen between the San Francisco 49ers and Kansas City Chiefs between the lines, one of the other big parts of the game is the commercials. As the Super Bowl is annually the most-watched event or show in America, companies tend to bring out the stars and get more creative for their high-priced ads.

This year is no different.

With the 30-second spots reportedly going for $7 million, several stars have already been featured by companies that released their ads ahead of the big game.

Let's take a look at some of the biggest ads for Super Bowl Sunday.

How do you like them donuts?

Dunkin' brought out the biggest stars to celebrate its Massachusetts roots in its ad promoting DunKings iced coffee, with Ben Affleck leading the "Boston Massacre" singing group. Tom Brady was on the keyboard and Matt Damon on backup vocals as they sang to Jennifer Lopez.

Can Beyoncé break Verizon?

The Grammy Award-winning singer has broken the internet several times in the past, but Beyoncé took on a new challenge in Verizon's Super Bowl ad: breaking the company's cellular service. Her attempts were unsuccessful, though.

Judge Beauty

Judge Judy took her talents to the Super Bowl, appearing in ELF's as she presided over a case in which the defendant spent too much money on beauty products. FOX Sports' Emmanuel Acho also appeared in the ad.

Auditioning against the stars

T-Mobile lined up the stars to promote its new "Magenta" VIP status, getting Bradley Cooper and his mother, as well as Common and Laura Dern, to audition to earn the package.

Michael Cera-Ve

CeraVe took advantage of an actor having a last name similar to its brand, casting Michael Cera in its Super Bowl ad as he made a pitch to develop the skincare product. Even though it embraced Cera, CeraVe made sure to distinguish that it didn't listen to the actor's tips.

"Deadpool & Wolverine" movie teaser

The wait is finally over. The first teaser for the highly anticipated "Deadpool & Wolverine" movie aired right before kickoff on Sunday.

Gronk's shot at redemption is no good

Rob Gronkowski wasn't able to live up to weeks of promises that he would make "Kick of Destiny" for FanDuel after missing last year's kick, going wide right on his kick just seconds before the start of Super Bowl LVIII.

"Wicked" makes its way to the Super Bowl

The countdown for "Wicked: Part 1" is on. The movie, which stars Ariana Grande, released its first teaser trailer during the first quarter of Sunday's game several months ahead of its November release.

A not-so "Quiet Place" Super Bowl

Shortly before kickoff, Paramount shared an exclusive look at the sequel to "A Quiet Place," which is tilted "A Quiet Place: Day One."

A Swift connection

Cetaphil capitalized on this season's biggest off-field story in its Super Bowl ad. In the commercial, a father struggles to connect with his teenage daughter, who keeps her distance by spending time in her room and using Cetaphil's skincare routine. The father eventually connects with her by embracing Taylor Swift, wearing friendship bracelets and giving his daughter a No. 13 jersey, Swift's favorite number.

A new pizza power couple

Tommy DeVito turned his breakout season into an ad for Pizza Hut, appearing alongside "Ginny and Georgia" actress Antonia Gentry as a power couple. But as Gentry asks DeVito if they're really a couple, the Giants quarterback gave her the hand signal that became synonymous with his this year.

♫ Uber Eats will be there for you ♫ (if you forget something)

Uber Eats' Super Bowl ad features a mini "Friends" reunion as a forgetful Jennifer Aniston learns she can order delivery for almost any item through the app.

Messi brings futbol to football

Lionel Messi further ingrained himself into American culture by starring in Michelob Ultra's Super Bowl ad. The superstar orders a beer at the bar on the beach, but as he waits for his Michelob Ultra to pour, he goes on a dribbling quest that includes a couple of other stars.

‘A cheese board! Ooo, la, la!’

How do you respond when you receive an amazing gift like, say, the Statue of Liberty? You turn to Etsy's new "Gift Mode" feature. How else would early United States politicians have known what to send back to France?

The Clydesdales are back

Budweiser opted to go with nostalgia over stars in its Super Bowl ad, bringing back the Clydesdales as the horses are tasked with having to bring the iconic beer through a snowstorm to a bar with the help of a Golden Lab.

I wish for Peyton Manning and Post Malone to appear in the same ad

The Bud Light genie was the star of this year's ad for the company, making wishes come true for a group of football fans who begin watching a game in their basement before their wishes take them elsewhere.

Meowing mayo

Did you ever think that a cat's meow sounded similar to the word mayo? Well, Hellmann's Super Bowl ad went the extra step with a cat that actually said it, reaching newfound fame in a commercial starring former "Saturday Night Live" stars Kate McKinnon and Pete Davidson.

"Parks and Rec" fans will have a "blast" with Mountain Dew's ad

Aubrey Plaza stars in Mountain Dew's Super Bowl ad this year, sarcastically saying how much of a blast she's having before she reunites with another "Parks and Rec" star.

The "Almost Champions" ring

M&M served up a tasty treat in the form of a title ring for a few Hall of Famers who fell short of winning a Super Bowl and an actress who's lost multiple Oscar races.

Let's twist on it

Oreo's Super Bowl ad has some influential figures twisting the cookie open before making big decisions in history.

Pringle Pratt

Chris Pratt embraced the Mr. P look in Pringles' Super Bowl ad, donning the iconic mustache from the chip brand's logo that leads to a career opportunity for him.

Aquaman sings for home internet

T-Mobile brought back "Scrubs" stars Zach Braff and Donald Faison for its Super Bowl ad this year, but added Jason Momoa to its chorus of actors looking to get better home internet.

Starry and Spice

Ice Spice enjoys her new relationship with Starry in its Super Bowl ad, much to the detriment of her ex-soda.

Frame it

Google Pixel's Super Bowl ad uses an emotional story to sell its product, with a blind man benefiting from the phone's feature that lets him know how many people are in the frame before taking a picture.

Booking many vacations

Booking.com's Super Bowl ad features Tina Fey, who can't pick just one vacation to go on through the app so she hires several body doubles to test out the destinations.

It's Dina-Mita

Two elderly women (named Dina and Mita) wouldn't be stopped from getting their bag of Doritos Dinamita after a younger man bought the last bag at the store in Doritios' Super Bowl ad.

Snoop Dogg wants his lighter back!

Willie Nelson showed off his lighter in BIC Lighter's Super Bowl ad, but Snoop Dogg called him out in the commercial.

Talkin' like Walken

Christopher Walken can't go anywhere without anyone impersonating him in this year's BMW ad, which leaves the automobile company to say there's only one version of the legendary actor like there's "only one ultimate driving machine."

Popeyes awakens Ken Jeong

The comedian plays a person who was in a cryogenic tank for several decades to await the invention of the best chicken wing in Popeyes' Super Bowl ad. Not only does he have his best chicken wing, but he also gets introduced to what he's missed over the last 50 years.