Darrell Waltrip only uses Rejuvenate for his cars
Joe McDonnell, chief executive officer of For Life Products,
today announced the signing of three-time NASCAR Champion and FOX
Sports Lead Analyst Darrell Waltrip to a multi-year deal as
official spokesman for FLP's Rejuvenate Auto product line. The home
and auto surface-care products manufacturer and marketer will
feature Waltrip in a new national $20 million advertising campaign
with Waltrip's endorsements in its new television commercial, new
product packaging and point-of-sale displays.
FLP's Rejuvenate brand, the leader in consumer-based,
commercial-grade solutions for cleaning, restoring and protecting
flooring, cabinets and other home surfaces, has the No. 1 selling
floor-care product at the nation's largest do-it-yourself retailer.
FLP is expanding Rejuvenate to include its eight auto-care products
under the "Rejuvenate Auto" umbrella. Foremost is Rejuvenate Auto
15- Minute Wash & Wax Renewer, which is endorsed by the
National Corvette Owners Association and provides showroom-quality
auto detailing.
"I was blown away when I tried Rejuvenate Auto on my car,"
Waltrip said. "With an easy spray and wipe, it cleans and protects
my cars without creating scratches and swirls like every other car
wash or soap-and-bucket approach. It offers the best,
longest-lasting shine. To tell you the truth, all of his products
were incredible, in fact, it's the only car care product line I
trust for my cars."
Added McDonnell: "Darrell's endorsement resembles what car
aficionados and everyone who tries Rejuvenate Auto say: 'Rejuvenate
Auto is the best, and I won't use anything else.'"
The Rejuvenate 15-Minute Wash & Wax Renewer replaces
drive-through car washes, known to scratch and dull exteriors, and
the soap-and-water approach, proven in studies to scratch paint up
to one-tenth of its thickness. The line also includes a real
leather scent spray, leather restorer that uses natural tannery
oils, anti-fog window cleaner, bioenzymatic carpet & upholstery
stain remover/cleaner, replating chrome polish, a 30- second lens
restorer kit, and an enzyme-based cleaning product to remove oil
stains from concrete surfaces such as driveways and garages. The 15
Minute Wash & Wax and the entire Rejuvenate Auto product line
will bear DW's photo and his famous "Boogity, Boogity, Boogity"
that will now be followed by "Let's go Rejuvenate" and will hit
retail shelves nationwide in April.
About For Life Products
For Life Products (FLP), with headquarters in Miramar, Fla.,
manufactures and markets innovative, practical home and automotive
surface-care products to improve the quality of everyday life.
FLP's core products include the Rejuvenate Auto and Rejuvenate Home
lines, which enable consumers to get professional-quality results
and like-new showroom finishes for their homes and vehicles.
Launched by entrepreneur Joe McDonnell, FLP's products provide
significant value and eco-friendly components that help consumers
protect their investments in challenging economic times while
helping protect the environment. Rejuvenate is available at select
home-center chains and leading traditional and online retailers.
It's also available at www.forlifeproducts.com. For more
information, visit www.forlifeproducts.com or call 1 (877)
959-1234.
About Darrell Waltrip
Darrell Waltrip is a three-time NASCAR champion and
Emmy-nominated broadcaster for FOX Sports. Waltrip started his
racing career running go-carts and parleyed that to reach NASCAR
highest ranks. Waltrip raced for 29 years on the NASCAR Sprint Cup
series retiring in 2000 accumulating 84 wins, which ranks him third
on the all-time win list and won three championships in 1981, 1982
and 1985. He also was voted NASCAR's Most Popular Driver in 1989
and 1990. The crowning achievement to Waltrip's career came in 1989
when he won the Daytona 500. Upon retirement from NASCAR, Waltrip
became the Lead Analyst for FOX Sports when they were awarded the
NASCAR broadcast rights beginning in 2001. Waltrip quickly became a
fan and broadcast favorite culminating in 2007 with an Emmy
nomination for his work in the television booth. Waltrip has also
been voted "Most Popular Announcer" by the yearly fan vote on
NASCAR.com for four years. Waltrip's popular autobiography, DW: A
Lifetime Going Around In Circles, reached the New York Times Best
Sellers list for two consecutive weeks in 2004. Additionally in the
last few years, Waltrip portrayed himself in the Will Ferrell
movie, "Talladega Nights." He was also "Darrell Cartrip" in the
smash hit movie "CARS."