Out with the old, in with the new. Steve Ballmer is trying his hardest to change the culture around the Los Angeles Clippers. And that starts with a new identity.
"Let's face facts, you look back at the history of the Clippers, it's not a happy history," Clippers owner Steve Ballmer said Wednesday during an appearance on 'Conan'.
Ballmer said he didn't have time to make wholesale changes to the franchise before the 2014-15 season, due to when he took over as owner. Well, that's no longer the case. Ballmer has nothing but time, and he's putting it to good use.
"This may have been a nutty thing, but the people know who the Clippers are. But the people want a new clippers. They want a happy ending to the story. This kind of downtrodden thing with this kinda funny ruler. Boom! Let's switch it around!"
And just like that, the Clippers have a new logo. If you have time Thursday and plan to be in the Los Angeles area, a few members of the Clippers, past and present -- Ballmer, coach Doc Rivers and the voice of the Clippers, Ralph Lawler, Cuttino Mobley, Lamond Murray -- will be giving out free t-shirts with the new logo.
Here's a map of where you can find your favorite Clippers.
It's the first of many new changes, according to Ballmer. Perhaps the best is yet to come.
