Georgetown partners with FOX Sports on marketing and sponsorship efforts
In a 10-year deal to be announced this week, Georgetown is selling its multimedia rights to Fox Sports. In the deal, Georgetown will outsource its marketing and corporate sponsorships for its radio broadcasts, digital and print advertising, game-day signage and hospitality.
Georgetown is following a trend that several other power conference teams have set. Athletes may be (at the moment) amateurs that don't get paid, but college athletics is a huge opportunity to make money. The Hoyas are cashing in on that chance.
(h/t Washington Post)