Hal Steinbrenner: Yanks ahead of last year’s sales
Spurred by a World Series title and some price cuts, the New
York Yankees are ahead of last year’s sales pace at their $1.5
Managing general partner Hal Steinbrenner said before Tuesday’s
home opener that the team had reached the equivalent of 37,000 full
The Yankees had sold 35,000 full season equivalents by the time
the stadium hosted its first regular-season game last April 16, and
New York sold 2,000 more by the end of the opening month.
Steinbrenner said the Yankees will soon stop selling season plans
to keep inventory for individual game sales.
New York renamed 538 seats along the foul lines Champions Suite,
removing them from the Legends Suite and cutting off access from
the duplex Legends Suite Club. The reclassified seats sell for
$350-$550 for individual games, while the 1,357 remaining seats in
the Legends Suite are $450-$1,600 for individual games, down from
$500 to $2,625.
New York also cut 3,400 tickets behind home plate in the lower
deck from $325 to $235-$250 per game as part of season plans.
“The big change here was giving our fans yet another option as
far as tickets,” Steinbrenner said. “A few more food
New York drew 3.72 million last season, an average of 45,918 for
81 regular-season home games. That’s down from 4.29 million, an
average of 52,928, for the final season at the larger old Yankee
Tuesday’s home opener drew 49,293, the largest regular-season
crowd at the new ballpark.