Without going to deep far in, here are a few initial reactions from the rankings.
LeBron James in the top 10 is probably the right call. He could actually be higher, and there’s no question that he’s the biggest brand in the NBA right now.
The Warriors that high (15th) is a bit surprising. Golden State is fairly new to the fandom that they’ve experienced over the last couple of years, but there’s no question that their popularity is at an all-time high.
Lakers over Knicks is interesting. But the Knicks haven’t won anything in decades. Not surprising.
Though the Celtics would be higher. Again, haven’t won in a while either.
Stephen Curry ahead of Kobe Bryant is fascinating. Kobe’s retirement already making a difference.
Perhaps the biggest intrigue is the fact that the Seattle Supersonics come in at 152. Heck, the fact that they’re on this list at all is telling – the NBA needs to bring a team back to Seattle. This is a travesty. It’s been long enough.
Toronto coming in at 187 is a good story. A couple years ago, the Raptors were in NBA purgatory and no one really cared about them. However, thanks to a run to the ECF last season and their continued success this season, pride has returned to basketball north of the border.