LeBron James’ recently inked lifetime contract with Nike will blow your mind — to a degree that you might not fully understand, apparently. According to USA Today’s Sam Amick, initial speculation of the contract’s worth came in a bit low.
Early reports pegged a $500 million payday, which sounds lovely. But James is apparently worth even more than that to one of the most valuable brands in the world:
If $30 million sounds like a lot. That’s because it is. LeBron is only 30 years old, which means he’d stand to make at least $900 million through his 60th birthday, based on an annual figure that’s reportedly too conservative.
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According to a person with knowledge of the situation, James' lifetime shoe deal that was revealed on Monday is worth significantly more than the $500 million that has been speculated in some media reports and — at the current rate of sales — is also worth more than $30 million on an annual basis. The person spoke to USA TODAY Sports on the condition of anonymity because of the private nature of the financial terms.
Money. To. Blow. What a time to be alive for LeBron.