Jordan unveils new Hornets logos for next season

Bobcats owner Michael Jordan has unveiled the brand identity the

Charlotte Hornets will use after this season.

Jordan introduced the team’s primary new logo and word mark – as

well as one of the eight alternatives – during a halftime ceremony

at Saturday night’s game against the Utah Jazz, saying ”You guys

asked and we delivered.”

The primary logo features the purple and teal palette used by

the Charlotte Hornets from 1988-2002 with a more aggressive-looking

hornet with piercing eyes, a raised antennae, larger wings and

pointed stinger. In the logo is a basketball that doubles as the

hornet’s body with the Hornets word mark written across the

insect.

The Bobcats officially become the Hornets the day after their

final game this season.

Says Jordan ”Tonight is a special night.”