Jordan unveils new Hornets logos for next season
Bobcats owner Michael Jordan has unveiled the brand identity the
Charlotte Hornets will use after this season.
Jordan introduced the team’s primary new logo and word mark – as
well as one of the eight alternatives – during a halftime ceremony
at Saturday night’s game against the Utah Jazz, saying ”You guys
asked and we delivered.”
The primary logo features the purple and teal palette used by
the Charlotte Hornets from 1988-2002 with a more aggressive-looking
hornet with piercing eyes, a raised antennae, larger wings and
pointed stinger. In the logo is a basketball that doubles as the
hornet’s body with the Hornets word mark written across the
The Bobcats officially become the Hornets the day after their
final game this season.
Says Jordan ”Tonight is a special night.”