Cavs use Ohio State-Michigan rivalry to get crowd into it in Game 4
There's no arguing that the Cavaliers' run to the NBA Finals has galvanized Cleveland fans. The city's 51-year professional championship drought and the Cavs' recent rash of critical injuries have fueled fans' love for this team.
But no matter how great LeBron James has been or how much grit the rest of the players have shown, the Cleveland faithful appeared to need a little shot in the arm to get amped for Thursday's night game.
So what would get Ohio fans ready to storm the court?
Cue the Michigan logo.
It wasn't enough though as the Golden State Warriors rolled to a 103-82 win to even the best-of-7 series 2-2.