The NBA has a bad reason for wanting to speed up games, but should do it anyway
The NBA wants to speed up the end of games, and is studying the possibility of limiting the number of timeouts in the final two minutes of games.
This is a good thing. Their logic for doing it? Or at the least the one they're selling to the public? It doesn't make any sense.
Here's NBA Commissioner Adam Silver talking about the pace of play to a group of reporters in London:
“It’s something that I know all of sports are looking at right now, and that is the format of the game and the length of time it takes to play the game,” Silver said. “Obviously people, particularly millennials, have increasingly short attention spans, so it’s something as a business we need to pay attention to.”
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This is the go-to explanation for why sporting events need to be shortened: Millennials and their Snapchat have no attention spans! That's the problem!
It's a silly argument. The ends of NBA games have been too long for decades. That was true when there was basic cable and it's true now. It's true for Gen Xers and baby boomers and tweens and everyone else. The ends of games can be interminable. There are timeouts, game stoppages, substitutions, intentional fouls, official reviews. They can go on forever.
On top of this, there are more entertainment options than ever before. Multiple screens (not just for Millenials, but for everyone) are available, and a thousand plus channels and all the rest. Placing it all on one demographic may make for a nice PowerPoint slide, but it's ridiculous. I've heard people complain about the pace at the end of NBA games since I was 6 years old, which happen to be right around my first conscious memories of watching basketball.
The good thing is: The NBA is doing something about it. They've already chopped time off games, mostly by looking at in-game stoppages that were built in by the league. The majority of the time getting chopped off is in the first three quarters, with the fourth quarter staying flat, most likely due to the addition of replay.
And they're eager to do more. This is a good thing. And even if the logic used to get there is faulty -- the argument that "Millennials all have ADD and no one else does!" doesn't make any sense if you think about it for more than two seconds -- it's a good result. NBA games with their many timeouts and intentional fouls, have always been a pain to watch at the end of games. The NBA should be thinking about how to fix that, for all of the fans, no matter the demographic.