Atlanta's Chick-fil-A Bowl to add 'Peach' back to name
APR 18, 2014 10:44a ET
In a move aimed to further secure Atlanta's place in college football's new four-team playoffs, the city's bowl game will add "Peach" back to its name for the first time since 2006.
The bowl game's official title will revert to the Chick-fil-A Peach Bowl.
The change was necessary following last April's ruling by the new playoffs' organizers that Atlanta would become one of six rotating sites for the national semifinals. As a part of that decision, the Chick-fil-A Bowl was expected to follow the traditional title-corporate sponsor model set in place for the other five sites: the Allstate Sugar Bowl, Discover Orange Bowl, AT&T Cotton Bowl, Tostitos Fiesta Bowl and the Rose Bowl presented by Vizio.
FOX Sports South reported the news of the bowl's rebranding in January, and it was confirmed by the Atlanta Journal-Constitution on Friday.
Other options were considered, but the bowl eventually opted to keep with tradition.
"At the end of the day, the preponderance of our board was supportive when this name was listed against any other name that was put on the board," bowl president Gary Stokan told the AJC. " ... We undertook research to find out what is the best name and how it fits with the bowl. That's how we got back to Peach. We felt it was important to the fans, to the staff and to the volunteers who have committed to the bowl through the years. So we paid homage to the history and the tradition of the bowl."
College football's new playoff system replaces the Bowl Championship Series, a system that was in place starting with the 1998 season, as the way the Football Bowl Subdivision decides its national champion. The new system is expected to be a lucrative venture for the NCAA, its partner TV networks, FBS university athletic programs and, of course, the event's host cities, so it's no surprise that Atlanta's bowl fell in line to join the ranks of college football's newly-minted elite bowls.
The Chick-fil-A Peach Bowl is back for the first time in eight seasons, and it has plans to be bigger than ever.