Roger Federer is a photographer’s dream: Famous, handsome and willing to use props like a hack comedian on a cruise ship. His latest, greatest photograph has him jumping on a hidden trampoline and playing air guitar on the strings on his tennis racquet. For a guy who missed six months because he got hurt giving his kids a bath, it seems like a wise frivolity. The pic was taken in promotion for the Ryder Cup-like tournament he’s spearheading – the Laver Cup – and also, presumably, an upcoming announcement that he’s leaving tennis to focus on his music career.
The PR for the LaverCup also involved the tired tennis stunt of playing on a barge which, I don’t know, Huck Finn kind of has that on lock. But kudos nonetheless because – voila – you’ve now heard of the Laver Cup. If they had dressed up Federer in a Slash wig/hat with a dangling cigarette and given him a backstory of a fractious relationship with Axl Rose, the Laver Cup folks probably could have gotten you to buy tickets too.