Shaq, Shawn Kemp argue about big men in hilarious 'Retro' commercial New spot is reminiscent of "Coming to America" barber shop scenes. By Jimmy Traina Feb 11, 2014 at 3:16p ET In what looks to be an homage to the classic barber shop scenes in "Coming to America," Reebok hits a home run with its newest commercial starring Shaquille O'Neal and Shawn Kemp. The spot, which is the first of a series, titled "The Retro Shop," features a group of guys arguing about who is the best big man in NBA history. An in-disguise Shaq makes the case for Shaq before an intruder crashes the conversation to add a name to the discussion. We won't spoil the payoff. You'll just have to watch it for yourself.