Golden State Warriors

Stephen Curry, Warriors fans featured in NBA's 'This Is Why We Play' campaign

Published Oct. 13, 2015 2:49 a.m. ET

foxsports

Stephen Curry and the Golden State Warriors are the NBA's hottest player and team, respectively, right now.

To illustrate that, the NBA used both in its new "This Is Why We Play” campaign, which was released Monday. The ad depicts the vast emotions behind basketball’s universal appeal.

Curry is featured twice in the video -- once as a child playing in the driveway and then again at the end of the video basking in champagne after winning the championship -- and the Warriors' crowd at the end celebrating during the Finals.

Check out the video below: