Sacramento Kings

DeMarcus Cousins is hosting a massive scavenger hunt in Kentucky

Published Oct. 13, 2015 4:01 p.m. ET

foxsports

Basketball rules in Kentucky. Sure, there's no NBA team in the state. But the two elite college programs have staked their claim as the biggest show in town.

Except for occasions like this week, that is, when former Kentucky standout DeMarcus Cousins and his Sacramento Kings will take on Anthony Davis and the New Orleans Pelicans in Lexington. And to get you ready for the festivities, Cousins is hosting a massive scavenger hunt using billboards and a phone number to give fans prizes, memorabilia, and tickets to Friday's game.

Leave it to Cousins to take fan interaction to a whole new level.