National Football League
Our 10 coolest commercials from Super Bowl XLVIII
National Football League

Our 10 coolest commercials from Super Bowl XLVIII

Updated Mar. 4, 2020 6:36 p.m. ET

It's very hard to compare the funny Super Bowl commercials with those that take a straighter approach. So this year we've created a separate category for those that played it serious, sleek or cool and still struck a good chord.

The result is a wide variety of entrants. Some send charitable messages. One gives new meaning to the way people quit their job. Another was erroneously thought to be "banned" from the game before showing up late in the fourth quarter after all.

Sit back, relax, and check out these dandies from the big game. And when you're done, hop over and check out the ones that made us laugh too. You can see all the commericals from the Super Bowl right here.

Coca-Cola: America the Beautiful


The soft-drink kingpin really went for it with this one. A beautifully strung together collage of images and languages displaying the full diversity of the country. A bold idea and a poetic execution.

Budweiser: Coming Home

Showing real people in real situations was a theme in ads throughout the game, perhaps none more memorable than this. A solider by the name of Lt. Chuck Nadd returns home after serving overseas, greeted only by his wife at the gate. When they get back to their hometown, they find the citizens have come out in full force to greet him. Nadd was even at the Super Bowl itself.

Chevy: Celebrate cancer survivors

No words necessary in this simple beauty from Chevrolet, which reminds us to take time out this Tuesday to honor cancer survivors and those who helped them through it.

Intuit: Goldie Blox

Like Doritos opening up its spot to a fan contest, Intuit offered small businesses a chance to compete for a Super Bowl ad they likely couldn't afford otherwise. The winner? Goldie Blox, a girls toy company that put together this inventive spot.

Go Daddy: Puppet Master

More real people in real situations. Here, John Turturro hosts as a real-life woman quits her job on live television and uses the spotlight to plug a puppet company she's hoping to kick-start.

Microsoft: Steve Gleason on technology

Gleason -- the former NFL player now so stricken by ALS that he can no longer speak without the assistance of a computer -- narrates this inspiring ad from Microsoft about the possibilities of technology to unite the world.

Chrysler: New Chrysler 200

Well, it doesn't get much cooler than Bob Dylan. The rock legend narrates this trip down memory lane, featuring images of Julius Erving, Marilyn Monroe, James Dean and other reminders of a simpler time for the motor industry.

Doritos: The Time Machine

This one'll make you chuckle, too, no doubt, but it makes our coolest list thanks to the concept. The tortilla chip company challenged fans to make a Super Bowl ad highlighting their product, saying the winner would get one of the coveted spots on TV. A Maryland man says he produced this for just $300. Kudos to you, sir.

Sodastream: Scarlett Johansson

It made it! After some hubbub that this ad was "too hot for TV," Sodastream got its Scarlett Jo ad on the screen late in the fourth quarter. It's a shameless grab for attention, but the ad admits that to us. Respect for that.

Jaguar: Always one step ahead

Why is it that most movie villains tend to be British? Jaguar tries to answer the age-old question with a little bit of humor, but the James Bond-esque flair to the ad, along with the celeb star power, makes this a cool must-see.


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