Major League Baseball

Tide trying to capitalize on Nats' chocolate syrup celebrations

Published Jun. 25, 2015 2:51 p.m. ET

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By Jason Rowan

The celebratory and sticky chocolate syrup-based post-game antics being employed this season by the Washington Nationals has caught the baseball world by storm. It apparently also is being viewed as something of a savvy marketing opportunity for a handful of big-time corporate brands.

It was learned a few weeks ago that Hershey’s has capitalized on its integral role in the Nationals’ post-win revelry which involves teammates routinely dousing the so-called hero of the game with chocolate syrup. It has turned into a routine ever since Max Scherzer came up with concept earlier in the season, and Hershey's seized the chance to get involved by providing its product to the team, recently sending 108 bottles of the good stuff to the Nationals.

There is no word if some kind of partnership will evolve out of the tweet, but both the laundry detergent brand and the ball club surely could benefit from one.

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