Los Angeles Dodgers

The digital effect: Dodgers to offer game programs for free in 2016

Published Feb. 12, 2016 2:11 p.m. ET

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For decades, the echo of a vendor shouting 'get your programs here!' has been a mainstay of the baseball game experience. In today's hyper-digital world, however, they've fallen out of favor with fans.

So says Bill Shaikin of the Los Angeles Times, who reported on Friday that the Dodgers are apparently doing away with the sale of programs in lieu of handing them out to fans for free.

Yes, free - which is probably a good thing considering the rising cost of a ticket to a game at Chavez Ravine. 

In his report, Shaikin adds that 19 out of the league's 30 teams still sold programs in 2014, while the rest seem to have done away with the process. 

Cars driving through the gates at Dodger Stadium were given mini-programs last year, but Shaikin says they will now receive the glossier, larger magazine-styled program that was sold inside the stadium before. 

Speaking with Shaikin, Dodgers director of print and digital media Jon Weisman is quoted as saying, "In 2016, not everyone wants to pay for that. People have become accustomed to getting content for free.”

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