National Basketball Association

LeBron's No. 23 is NBA's most popular jersey; Curry now second

Published Jan. 12, 2015 9:27 a.m. ET

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LeBron James has taken the No. 23 back to the top.

James again leads the NBA's most popular jersey list, this time in his original Cleveland Cavaliers uniform that he returned to this season.

James tops the list released Monday for the fifth straight season, but it was the No. 6 of the Miami Heat the previous four. He switched back to his first number this summer when he went back to Cleveland, where he played until leaving in 2010.

It's the first time James' Cavaliers jersey topped the list since 2004, his rookie season, and the first time the Cavs have been No. 1 on the team merchandise list.

Golden State's Stephen Curry jumped five spots to No. 2 on the list, which is based on overall sales from adidas and NBAStore.com from October-December, 2014.

Oklahoma City's Kevin Durant, the Lakers' Kobe Bryant and Chicago's Derrick Rose rounded out the top five.

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