TV viewership up for Heat-Bulls East finals
The Miami Heat won the series and plenty of television viewers in the Eastern Conference finals.
The five-game series between the Heat and Chicago Bulls averaged 10.4 million viewers on TNT. That's up 46 percent from last year's Celtics-Magic matchup in the East, and up 33 percent from Lakers-Suns on TNT in 2010.
The Western Conference finals, with Dallas beating Oklahoma City, weren't the same draw. The five games on ESPN averaged 6.9 million viewers.