National Basketball Association

Phil Jackson issues message of hope to season ticket holders

Published Mar. 31, 2015 11:29 a.m. ET

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Phil Jackson again is mentioning the basketball gods on social media, this time to assure fans that he will build the New York Knicks the right way. And the team president also is reportedly offering up a message of hope to season ticket holders.

First, Jackson sounded an optimistic note in a tweet on Sunday evening:

The New York Knicks president has made it something of a habit of invoking the basketball gods on social media. After a blowout loss to the Cleveland Cavliers earlier this season, Jackson, in a series of tweets, alluded to how the team's woeful performance "gave bb gods heartburn."

In another tweet Sunday, Jackson made note of his two-year anniversary on Twitter before adding he will “gear up when hunting season comes,” presumably as an assurance to Knicks fans about his plans for the offseason.

Perhaps building upon that theme, Jackson on Monday reportedly sent a letter to Knicks season ticket holders. He also prepared a video message, obtained by ESPN New York, in which Jackson said “everyone in the organization is working tirelessly” and that the team will “do what is necessary to deliver on our ultimate goal of bringing a championship back to New York.”

In a bid to get season ticket holders to renew, Jackson later expresses in the video the hope that fans “will join us on our continued journey as we build a team that once again reflects the spirit of being a New York Knick.”

The Zen Master previously admitted that his plan to rebuild the Knicks has failed, saying, “So far, my experiment has fallen flat on its face.” Sitting with a 14-60 record, the worst in the NBA, as the nightmarish season winds down certainly makes Jackson’s assertion undoubtedly accurate.

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