National Basketball Association

Nike toasts Cavaliers with ad celebrating end of Cleveland misery

Published Jun. 20, 2016 7:35 a.m. ET

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Not long after the Cleveland Cavaliers ended a title drought more than a half-century in the making, sports apparel giant Nike dropped a commercial celebrating the achievement.

Nike has every reason to be excited for the Cavs' remarkable championship run. 

Two of its signature stars -- LeBron James and Kyrie Irving -- carried the Cavs to an NBA Finals victory that many thought impossible, coming back from down 3-1 against a team that had won an NBA-record 73 games in the regular season. James led both teams in points, rebounds, assists, blocks and steals -- a feat that had never been accomplished before.

That the Cavs did it against Stephen Curry -- whose Under Armour shoes have been a hot topic throughout the Finals? Well, that's just gravy.

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