National Basketball Association

More non-Raptor games for Canadian hoops fans

Published Oct. 16, 2010 10:51 a.m. ET

foxsports

The Raptors have decided that less of their brand is better for the television business.

The team's network - formerly known as Raptors NBA TV - is no more, replaced and re-branded as NBA TV Canada and will increase the number of non-Toronto games available to subscribers. The newly-named station will show more than 100 regular-season games, which gives fans not specifically interested in the Raptors access to other games.

"It was a great opportunity to flip the model and take it from Raptors TV to NBA TV Canada so that fans who have a great passion for the NBA across all of Canada can tune in to the teams they want to see," said Steve Hellmuth, the NBA's executive vice-president of operations and technology said.