National Basketball Association

LeBron James stars in inspiring new Nike 'Come out of nowhere' ad

Published Nov. 15, 2016 2:52 p.m. ET

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Dan Carson

The Cleveland Cavaliers didn't exactly come out of nowhere to win the NBA Finals.

Sure, they might've came back from a 3-1 deficit to beat the greatest regular-season team in NBA history, and Kyrie Irving might've  started stroking jumpers out of nowhere down the stretch to help seal the deal.  And LeBron James might've even come out of nowhere with the block of the century in the fourth quarter of Game 7.

Wait. No. Yep. The Cavs sort of came out of nowhere in that final stretch, which is the theme of Nike's newest ad featuring LeBron James.

Dropped Tuesday before the start of the NBA regular season, the commercial is about being there and showing up, even when you've been counted out.

There's also a basketball sequence that might not ring a bell.

SWAT.

Dan is on Twitter. He's not even supposed to be meme-ing.

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