National Basketball Association

Kobe retains No. 1 spot for NBA jersey sales

Published Jan. 20, 2010 12:00 a.m. ET

foxsports

Kobe Bryant has retained his spot atop the list of the NBA's best-selling jerseys, while young stars Dwight Howard and Derrick Rose moved into the top five.

Howard vaulted from No. 10 to No. 3 behind LeBron James. Rose, last season's rookie of the year, climbed to fourth from No. 11. Dwyane Wade was fifth.

The list released Wednesday by the NBA is based on sales at the NBA Store and nbastore.com since the start of the season. Bryant has topped the list since the beginning of the 2008-09 season. His jersey is also No. 1 in sales in Europe and China.

Shaquille O'Neal was ninth, his first time in the top 10 since June 2008.

The Lakers remained No. 1 in team merchandise sales, with Boston second and Cleveland up one spot to No. 3.