Alves joins the Ethika ‘familie’

Brazilian Dani Alves has announced a joint venture with Californian underwear brand Ethika. 

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The FC Barcelona right-back and Ethika intend to collaborate on designing garments, which will include a Dani Alves signature collection to be sold internationally. The Ethika design team began in action sports but has recently spent time focusing on more mainstreams sports like soccer and American football.

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Following the recent launch of its performance line, Ethika has created the ‘Ethika familie’, the collective name for their brand ambassadors. Alongside soccer star Alves, Ethika’s ambassadors include NBA star Lou Williams, BMX rider Adam Jones, and Houston Texans wide receiver Jaelen Strong.   

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“I’m very happy to become a part of the Ethika Familie and look forward to a long lasting relationship,” Alves said. “I’m sure that our mutual collaboration will produce something very cool for our customers. We hope the people that purchase our products will be able to feel that they are taking a bit of us with them.” 

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Alves, 32, has won 30 trophies in a prolific career for both club and country.

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