NASCAR completes TV package with Fox Sports

NASCAR completed its $8.2 billion television package Thursday by

adding two years to its deal with Fox Sports and setting a schedule

that gives the network the first 16 Sprint Cup races beginning in

2015.

Fox Sports last year signed a deal for the first 13 Cup races

beginning with the 2015 season and the latest deal gives the

network three more Cup races to go with the first 14 Nationwide

Series races. Fox Sports also extended the contract it had signed

last year by two years, so it now runs through 2024 and is the same

length as the deal NBC Sports signed last week.

”Fox Sports has been an outstanding partner for NASCAR and we

could not be more pleased with the additional commitment they are

making to our sport and the fans,” NASCAR Chairman Brian France

said. ”Fox Sports has delivered for our fans a number of

innovations that have changed how our sport is presented, and our

entire industry has now come to expect excellence from NASCAR on

Fox. We believe this new agreement underscores our shared

commitment to the fans over the next decade.”

NBC Sports paid $4.4 billion for its rights, which begin in

2015, and the Fox Sports deal is now worth $3.8 billion with

Thursday’s additions. It puts NASCAR at $820 million a year for the

length of the 10-year contracts.

Fox Sports will air nine Cup races on its network. The other

seven will air on the Fox Sports 1 cable channel.

NBC Sports said last week seven of its 20 races would air on

NBC. Coupled with Fox’s broadcast races, NASCAR in 2015 will have

16 total races on a network broadcast – the same number as this

year.

The first 14 Nationwide Series race and the entire Truck Series

schedule will air on Fox Sports 1, the all-sports network that

launches this month. The Truck Series race from Michigan

International Speedway on Aug. 17 will be the network’s first live

event, and NASCAR will be an anchor property for Fox Sports 1.

”Fox Sports is now the exclusive home of NASCAR, the most

popular racing series in America, for the first five months of

every season through 2024,” Fox Sports co-Presidents and COOs

Randy Freer and Eric Shanks said in a joint statement.

”The NASCAR Nationwide Series is second only to NASCAR Sprint

Cup as the most-watched form of auto racing in the country. Fox

Sports now owns the sport every weekend from Speedweeks and the

Daytona 500 through June, and we expect these events to provide

significant viewership for FOX Sports 1,” they said. ”The

addition of Nationwide to the 1,100 hours of original motorsports

programming already scheduled clearly puts FOX Sports at the front

of the race to serve motorsports fans in the U.S.”

Fox Sports began broadcasting live NASCAR races in 2001, and had

the Nationwide Series as part of that original television

package.

”We obviously are excited to extend our relationship with Fox

Sports with a good balance of racing on the Fox Network,” said

Steve Herbst, NASCAR vice president of broadcasting and

productions. ”NASCAR on Fox has been very popular with NASCAR fans

everywhere and we believe its expanded schedule will strengthen its

relationship with the fans and provide the sport with many

opportunities to cross-promote and grow our combined

audiences.”