FIFA Women's World Cup

U.S. Women's World Cup loss to Sweden draws audience of 2.52 million on FOX

Updated Aug. 8, 2023 9:41 a.m. ET

The United States' early Sunday morning loss to Sweden in the Round of 16 at the Women's World Cup averaged an English-language audience of 2.52 million viewers on FOX.

The game, which kicked off Sunday night in Melbourne, Australia, began at 5 a.m. ET/2 a.m. PT in the U.S.

FOX averaged 2,515,000 viewers according to Nielsen. The audience peaked at 4,072,000 during penalty kicks, when Sweden won 5-4 after a scoreless draw in regulation and extra time.

The Americans four matches averaged 3,795,000 on FOX, an 2% increase over four years ago, when the tournament took place in France.

The first two matches took place in prime time. The July 26 1-1 draw against the Netherlands was the most-watched U.S. group-stage match in Women's World Cup history, averaging 6,429,000.

Reporting by The Associated Press.

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