LA Clippers

Watch Blake Griffin go into the zone in new KIA ad

Published Oct. 26, 2015 5:11 p.m. ET

foxsports

When Blake Griffin enters the zone, anything is possible.

Don't believe it?

Check out the latest KIA commercial, which features Griffin calmly sitting in a lounge chair reading about his highlights in the newspaper during a "pretty intense" game:

That's what the zone feels like for All-Stars like Griffin. The game slows down and players enter a tranquil state in which they can effortlessly dominate -- i.e. dunk on a couple guys in Griffin's case.

Griffin's wink and nonchalant deadpan have become staples in his commercials, and he plays into that persona well here.

It's also a testament to how Griffin's game has evolved. Earlier KIA commercials were flashy and featured cornier dialogue; now Griffin is more refined and calm, and doesn't have to sell or pitch the car as much to get his point across. Even if you're not a fan of Griffin, you have to respect how his acting has grown over the years.

And, of course, expect many more Griffin/KIA ads this season.