Chance the Rapper invades White Sox dugout to promote redesigned 'SoX' caps
Chance the Rapper is in the process of colonizing 2016. As in the year. All of it.
He's already laid claim to January through March. That much we know. The 22-year-old Chicago-born rapper dropped independent tracks, hijacked the first song off Kanye's The Life of Pablo and is in the process of teasing his long-awaited third mixtape.
And he's also making classic hats, apparently.
Chance announced Thursday on his website and via Instagram that he's partnered with New Era to redesign ball caps for his cherished White Sox. A native Southsider, the White Sox have influenced him in a lot of easily recognizable ways, most emphatically in the namesake of his de facto in-house band, The Social Experient—a.k.a. "SoX."
The announcement came with its own asburdly cheesy video of Chance plugging the caps at U.S. Cellular Field.
This is A) awesome and B) smart for all parties involved.
Chance is the White Sox's biggest bridge to young prospective fans. And the hats are fire.
What do you think about this partnership, Chance?
Thought so.
Dan is on Twitter. He's got his timeline doing front flips.
