National Football League

Bills reach deal to sell stadium naming rights to New Era

Updated Mar. 4, 2020 11:20 p.m. ET

foxsports

ORCHARD PARK, N.Y. (AP) Five people with direct knowledge of the decision have told The Associated Press the Buffalo Bills have reached an agreement to sell the naming rights of Ralph Wilson Stadium to Buffalo-based New Era Cap Company.

The people spoke to The Associated Press on Saturday on the condition of anonymity because the deal has not been an announced. A news conference to make a formal announcement is expected to take place next week.

Two of the people said the deal will run over the remainder of the Bills' seven-year lease. New Era also has the right of first refusal to continue the agreement once the current lease expires in 2022, and also if the Bills elect to build a new facility.

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AP NFL website: www.pro32.ap.org and www.twitter.com/AP-NFL