Marvel, NBA teaming up on clothing line
What's big, green and has a history of being unstoppable? The Incredible Hulk and the Boston Celtics.
Which is why Marvel Entertainment LLC and the NBA are launching a new line of clothing, including caps, T-shirts and sweatshirts at the upcoming NBA All-Star game later this month. The clothing line pairs famous superheroes with famous NBA teams — such as Spider-Man and the New York Knicks — and features an array of other heroes, including Thor and Captain America, in NBA team colors.
The companies said Monday the superhero-inspired line ultimately will be sold nationwide in NBA cities, traditional stores, and online.