National Basketball Association

Electronic Arts: HeÂ¿s on Fire! Critically Acclaimed EA SPORTS NBA JAM in Stores Now

Published Oct. 14, 2010 10:08 p.m. ET

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"We are really excited about the launch of NBA JAM"

"We are really excited about the launch of NBA JAM," says Peter Moore, president, EA SPORTS. "This is one of the most anticipated games of the year, and judging by the overwhelmingly positive reactions of the people who have played it, as well as the great critical acclaim it has already earned, NBA JAM is on fire."

With two distinct game modes: Classic Campaign and Remix Tour, EA SPORTS NBA JAM offers something for everyone. In Classic Campaign, players can take a trip down memory lane, individually or cooperatively with a friend, as they play through all the teams in the NBA in a worst to first ladder tournament. In Remix Tour, players will be faced with a new twist on the traditional NBA JAM experience. From boss battles against some of the NBA's greatest legends, to half-court game modes with distinct challenges and winning conditions, players will be taken through an NBA JAM experience that, while completely unique to the basketball videogame genre, is classic arcade hoops at its best.

EA SPORTS NBA JAM was developed by EA Canada in Burnaby, B.C. The game has been rated E for Everyone. In addition to the Wii version, EA SPORTS NBA JAM will be available as a standalone product for the Xbox 360(Registered) videogame and entertainment system and the PlayStation(Registered)3 computer entertainment system in time for the holidays.

EA SPORTS(TradeMark) is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers experiences that ignite the emotions of sport through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL(Registered) hockey, NBA ELITE basketball, NCAA(Registered) Football, Fight Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR(Registered) golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

Source: Company Website

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Electronic Arts (ERTS.O) MCap is US$5.5 billion at the last price of US$16.96. Total Liabilities/EBITDA of -2.9 [4.6].

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