New LeBron banner to be unveiled before opener

New LeBron banner to be unveiled before opener

Published Oct. 23, 2014 11:22 a.m. ET

CLEVELAND (AP) -- The new gigantic banner celebrating LeBron James' return to Cleveland will be unveiled Oct. 30 before the Cavaliers open the NBA season.

The 10-story, Nike-sponsored banner will hang on the side of Sherwin-Williams Co.'s global headquarters across the street from Quicken Loans Arena, in the same spot where an iconic banner of James hung during his first stint with the Cavs.

A banner that hung on the building for the past four years is being removed Thursday to make way for the James banner.

The city's planning commission approved the new banner in September.


Before he signed with Miami in 2010, the "We Are All Witnesses" banner of James became a spot of public pride and a must-see attraction for out-of-towners. The banner was replaced with one honoring the city after James left.

James re-signed with the Cavs in July, returning to the team he played with for seven years.