New LeBron banner to be unveiled before opener

New LeBron banner to be unveiled before opener

Published Oct. 23, 2014 11:22 a.m. ET

CLEVELAND (AP) -- The new gigantic banner celebrating LeBron James' return to Cleveland will be unveiled Oct. 30 before the Cavaliers open the NBA season.

The 10-story, Nike-sponsored banner will hang on the side of Sherwin-Williams Co.'s global headquarters across the street from Quicken Loans Arena, in the same spot where an iconic banner of James hung during his first stint with the Cavs.

A banner that hung on the building for the past four years is being removed Thursday to make way for the James banner.

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The city's planning commission approved the new banner in September.

Before he signed with Miami in 2010, the "We Are All Witnesses" banner of James became a spot of public pride and a must-see attraction for out-of-towners. The banner was replaced with one honoring the city after James left.

James re-signed with the Cavs in July, returning to the team he played with for seven years.

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