National Football League

Super Bowl sets record with 48 minutes of ads

Published Feb. 8, 2010 6:25 p.m. ET

share

facebookxredditlink

foxsports

Think Sunday night's Super Bowl seemed like it had a lot of ads? You're right. Commercials took up nearly 48 minutes of the game - the most for any Super Bowl.

Research firm Kantar Media says the amount of ads that aired on CBS was nearly 3 minutes longer than last year's total, the previous record holder.

The game brought an unusual number of shorter, 15-second ads as marketers looked to keep their costs low but still be in the advertising world's biggest event.

Commercials typically come in 30-second blocks - which sold this year for between $2.5 million and more than $3 million. But Kantar says seven of this year's 66 ads were just 15 seconds long. That's the most since 2002.

share

Get more from National Football League Follow your favorites to get information about games, news and more

in this topic

National Football League