NBA Fan Cost Index

BY foxsports • November 24, 2010

Avg. Pct. Pct.

Team Ticket Change FCI Change

New York $88.66 0.0% $505.64 0.0%

L.A. Lakers $95.25 2.1% $488.98 2.8%

Boston $68.55 0.0% $392.70 0.0%

Miami $60.50 3.3% $380.00 2.1%

Chicago $64.25 0.0% $365.00 0.0%

Portland $63.05 0.0% $347.20 3.0%

Toronto $50.97 -2.6% $332.94 6.3%

Phoenix $62.50 -2.6% $331.00 -2.0%

San Antonio $56.34 1.6% $315.36 -2.0%

L.A. Clippers $51.47 -3.8% $313.86 1.7%

Dallas $49.45 -4.0% $297.78 4.5%

LEAGUE AVERAGE $48.08 -2.5% $289.51 1.0%

Cleveland $52.28 -6.6% $288.18 -1.9%

Denver $47.30 0.0% $287.70 0.0%

Sacramento $51.80 -9.9% $282.20 -7.5%

Houston $41.41 -3.4% $276.14 -2.1%

Milwaukee $46.00 -3.9% $265.98 0.0%

Detroit $42.76 -10.0% $265.04 -3.3%

Orlando $43.00 6.7% $263.50 12.3%

Philadelphia $41.00 -4.7% $261.98 -3.0%

New Jersey $40.50 -9.0% $261.50 -5.3%

Oklahoma City $45.99 -2.4% $255.96 0.0%

Golden State $34.13 -9.0% $247.52 -5.2%

Utah $41.47 -5.5% $246.88 1.8%

Atlanta $36.13 1.1% $235.02 1.8%

Minnesota $31.50 -8.7% $221.50 -1.8%

New Orleans $29.26 0.0% $209.04 5.0%

Charlotte $29.96 -9.9% $199.34 -6.6%

Indiana $29.13 -3.0% $187.52 -1.9%

Washington $24.52 -9.9% $186.08 -5.5%

Memphis $23.18 -3.9% $173.72 -2.1%

Average ticket price represents a weighted average of season ticket prices for general seating categories, determined by factoring the tickets in each price range as a percentage of the total number of seats in each stadium. Premium seating (tickets that come with at least one added amenity) are not included in the ticket average, and for the NBA, not included in the chart. Luxury suites are also excluded from the survey. Season-ticket pricing is used for any team that offers some or all tickets at lower prices for customers who buy season tickets.

The Fan Cost Index comprises the prices of four average-price tickets, two small draft beers, four small soft drinks, four regular-size hot dogs, parking for one car, two game

programs and two least-expensive, adult-size adjustable caps. Costs were determined by telephone calls with representatives of the teams, venues and concessionaires, along with information provided on the teams? official Web site, or through outside sources. Identical questions were asked in all interviews.

SOURCE: Team Marketing Report



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