NHL fans unite behind #notmyNHL campaign to raise awareness for sexual assault

BY foxsports • October 8, 2015

It was a banner night in Chicago on Wednesday as the Blackhawks celebrated their 2015 Stanley Cup championship for the final time ahead of the 2015-16 season opener. But for some NHL fans, the attention focused on the Blackhawks Wednesday was a prime opportunity to raise awareness for violence against women, specifically in terms of sexual assault and domestic violence. 

A group of fans added the hashtag #notmyNHL to tweets to piggy-back off the Blackhawks' #RaiseTheBanner Twitter campaign in light of the sexual assault allegations against Chicago star Patrick Kane. While no formal charges have been filed against Kane, there has been significant outcry on social media regarding the Blackhawks' silence on the ongoing investigation. 

Fans added #notmyNHL to tweets as a way to spread statistics about sexual assualt, share phone numbers and websites for people who need help to reach out to, and offer support or express dismay with the state of the discussion about sexual assault and domestic violence within the NHL. 

The campaign Wednesday was more proof of how fans can start to dictate social narratives for communities they care about. It is unknown whether rallying behind a hashtag can truly effect social change, but there is always value in attempts to raise awareness about issues such as domestic violence and sexual assault.

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