National Hockey League

NHL All-Star game sponsored by Tim Hortons

Published Oct. 31, 2011 11:18 a.m. ET

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The NHL All-Star game is getting a title sponsor with deep hockey roots.

The league says its showcase game on Jan. 29 in Ottawa will be known as the 2012 Tim Hortons NHL All-Star Game.

Horton co-founded the Tim Hortons doughnut shop, the Canadian mainstay that is one of the largest fast-food chains in North America.

Horton was an NHL defenseman from 1949 until his death in a car accident in 1974. He played for Toronto, the New York Rangers, Pittsburgh and Buffalo.

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