Brashear apologizes after appearing in alcohol ad

Published Oct. 14, 2009 12:14 a.m. ET

NHL tough guy Georges Laraque of the Montreal Canadiens is apologizing after appearing in an advertisement that violates NHL rules regarding alcohol. The ad for an alcoholic beverage shows Brashear playing street hockey with several scantily clad women, and it has drawn the ire of the NHL and some women's groups. League officials sent The Canadian Press a copy of Article 25.1 of its collective bargaining agreement with the players' union that states no player can sponsor or endorse an alcoholic beverage. Asked whether Laraque might be punished, the league said there would be no further comment. An apologetic Laraque said after practice on Tuesday that he should never have appeared in the ad, was sorry if he offended anyone, swore he donated the proceeds to an animal-rights group, and promised to work for a women's cause in the future.