Want to anger Seahawks fans? Show Colin Kaepernick walking through a rabid crowd in Seattle and into the locker room, on his way to a heroic win. Apparently that does the trick.
You would think becoming the most famous fan base in American sports — and getting your name printed in the Guinness Book of World Records for loudest crowd noise (twice) — would have you feeling pretty good about yourself. Add to that the fact that you cheer for a team that sure looks ready to make a serious Super Bowl run, and you’re probably already making plans for the parade. And when your fame crosses over into music (Dr. Dre of all people!) . . . well, now you’re just livin’ the dream, right?
Apparently not in Seattle. Looks like the new Beats by Dre ad has the "12th Man" feeling pretty sleepless right now — and when you see the commercial, you’ll understand why.
The reasons we can’t show the ad in this space are the same reasons why you would think the fans would be honored — it shows San Francisco 49ers QB Colin Kaepernick preparing for a game in the most unfriendly of conditions: fans screaming "You suck!" at the team bus, a fan relieving himself on the tires, a young fan flipping Kaepernick the bird . . . a near-riot outside the stadium.
This is offensive not only as a Seahawks fan, but also as a football fan.
— Comment left on sportsradioKJR.com
However, the ad also shows the QB responding by throwing a pair of Beats on in the bus, drowning out the crowd as he calmly makes his way through the mob before heading to the locker room to prepare for the game. And though the ad never shows it, it would lead one to believe that Kaepernick goes on to lay a whooping on his opponent and shut the home team up.
Now, the ad never identifies the fans as Seahawks fans, or the site of the game being Seattle. But the fans are sporting Seahawks colors, the Seattle skyline is shown in the background and there is plenty of rain. And to repeat: Seattle is recognized as the toughest crowd on opposing teams league-wide. But with such a negative depiction — and perhaps the fact that the 12th Man isn’t getting its due props in the commercial — seems to have Seahawks fans steamed.
Or maybe it’s that the guy who was so thoroughly manhandled in Seattle earlier this season is seen as so heroic.