Harden’s new endorsement bills itself just like him: ‘Weirdly Awesome’

Houston Rockets All-Star shooting guard James Harden celebrates a 3-pointer during a game last month.
Thomas Shea/Thomas B. Shea-USA TODAY Sports

Houston Rockets All-Star guard James Harden ranked fifth in Forbes’ list of the NBA’s highest-paid players on and off the court with $32.8 million, including $17 million from endorsements. The endorsement part just got a little bigger and this one fits The Beard to a T.

Harden is joining up with Ferrara Candy’s Trolli brand, according to Forbes. The company bills itself as “Weirdly Awesome,” which could also definitely be Harden’s life motto.

“We are about celebrating the uniqueness in all of us. We are a little offbeat. We are fun,” Jill Manchester, head of brand strategy at Ferrara, told Forbes. “James embodies the energy and essence of Trolli.”

Check out this Trolli ad with Harden that includes the hashtag: #BeardlyAwesome.

Harden now counts 10 endorsement partners, according to Forbes, with Adidas being his major mo money-maker. Harden signed in the summer to a 13-year deal worth up to $200 million with royalties.