National Hockey League

The secret behind the mysterious rooftop rink in Toronto

Published Jan. 8, 2016 12:35 p.m. ET

share

facebookxredditlink

foxsports

When a mysterious rooftop rink popped up in downtown Toronto recently, many people were left wondering what was going on. Was an office creating an epic lunchtime diversion? Were the Toronto Maple Leafs moving somewhere where fans wouldn't be able to criticize them from the stands? 

The answer is much simpler than any of that. The rink is part of Molson Canadian's 2016 #AnythingForHockey event. The beer brewing company launched a similar campaign last year which saw it build a rink in the Rockies. This year, Molson asked fans to submit stories or multimedia packages through social media showing how obsessed they are with hockey. The winners of the contest will have a chance to play on the downtown rooftop rink in February.

Unfortunately, entries into the contest closed on Dec. 10, 2015, but Molson's Director of Marketing Chris Blackburn said in a press release Thursday that the company is listening to ideas which would allow more people to have a chance to skate close to the clouds in Toronto. 

Via The Business Journals:

A press release from Molson revealed more about the rink, including that, at half the size of an NHL-sized sheet of ice, the rink is perfect for a game of three-on-three. Maybe the NHL should consider relocating the NHL All-Star Game to the rooftop rink considering its newly adopted three-on-three format.  

share

Get more from National Hockey League Follow your favorites to get information about games, news and more

in this topic

National Hockey League