T-Mobile drops Barkley from TV campaign
Good news, T-Mobile customers: There is now an opening in Dwyane Wade's "Fave 5."
The cell phone giant has pulled its TV commercials starring former NBA star Charles Barkley following his drunken-driving arrest on New Year's Eve in Scottsdale, Ariz..
In a statement, a T-Mobile spokesman said that the Barkley ads had been successful, but "given the recent developments, for the time being, we've replaced TV ads featuring Mr. Barkley with more general-market advertising." The spokesman added: "As he works through his personal matters, we will evaluate where to go from here."
Many of the spots also featured Wade — the Miami Heat guard who currently leads the NBA in scoring at 29.0 points per game — trying to convince Barkley to include him in his "Fave 5" plan.