National Basketball Association

The Nike-Under Armour battle for high school stars is heating up

Published Aug. 7, 2015 10:07 a.m. ET

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It starts when they're so young. Nike and Under Armour are intensely battling for high school prospects to end their respective camps, and they're pulling out all the stops to do so.

The Under Armour Elite 24 is one of the nation's best events for college basketball recruits. Names such as Jaylen Brown and Chieck Diallo participated this year, while D'Angelo Russell and Emmanuel Mudiay have also played in it in the past.

In the past, Under Armour never had competition for these young bucks... until now. Nike is coming up with an event to rival the Armour Elite 24. In the Bahamas.

Which means Nike has decided the best way to prevent prospects from wearing Under Armour on ESPN is to offer them all-expenses-paid trips to the Bahamas on the exact days as Under Armour's Elite 24. In other words, prospects are now picking between three days in New York or three days on an island with some of the world's most beautiful beaches.

Again: it starts when they're young.

(h/t CBS Sports)

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