Safety in Super Bowl nets Alabama customers free jewelry

We've all seen the promotions plenty of times. Buy a product and if something specific happens in a game, you get your money back.

Well, Jeff Dennis Jewelers in Alabama has a knack for getting that promotion right.

The store's Facebook page says 401 customers who bought jewelry in the two weeks leading up to the Super Bowl will have their money refunded thanks to the safety the Seahawks scored on the game's opening possession.

It's one thing to win, but to find out in the first 12 seconds? That's pretty cool.

And don't worry about the store. They insured the promotion and were rooting for the safety too. After all, they have experience with this sort of thing ... it's the third time they've "lost" in this sort of promotion.