MLS launches 2017 Don’t Cross the Line campaign to fight discrimination
MLS’s Don’t Cross the Line campaign is back, and for good reason. It’s been extremely successful ever since the league launched it several years ago and this season it will include players from all 22 clubs as MLS continues its campaign to fight discrimination everywhere — at matches, but also in communities across the United States and Canada.
“Major League Soccer is committed to diversity and inclusion. Don’t Cross the Line is our League-wide campaign which embodies this core value of our League. Everyone who is a part of our game, whether as a fan, player, partner or employee, should be treated with dignity and respect,” said JoAnn Neale, MLS Chief Administrative Officer. “We are extremely proud that more players than ever before – representing all 22 MLS clubs – participated in this year’s PSA, and we invite everyone to join us in taking the pledge to end discrimination.”
Not only are all 22 teams represented this season, but they include some of the biggest stars in the league like Giovani dos Santos, Kaka, Tim Howard and Michael Bradley.
Fans will be encouraged to take the pledge to not cross the line and end discrimination by signing here.
The league has long taken a stance against discrimination of any kind, be it homophobia, sexism, racism or any other form of bigotry. The Don’t Cross the Line campaign has been so successful that it has been adopted by organizations around the world and it remains part of MLS’s efforts in 2017, too.